Starwood just announced a new Tribute property in Denver...actually located pretty close to where we live in the Lower Highland (LoHi) neighborhood. This project has been in the works for awhile and I'm very excited to have another hotel close to home. Even better, to have a Starwood property where we can earn/burn points.
The 164 room "upper upscale" hotel will be developed by Denver's own St. Charles Town Co. No name yet but they hope to announce one later in 2016.
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| Rendering courtesy of St. Charles Town Co. |
Neighborhood hotels are awesome. If done right (and I'm confident they will do this one right) they can provide a neighborhood living room for both locals and visitors. The fact that they won't be bound by Sheraton/W brand standards means they should be able to do more to fit the hotel in with the neighborhood. And that is a good thing.
It will be interesting to see how the hotel progresses from a branding standppoint given that completion is scheduled for 2018. Marriott will likely have completed their purchase of Starwood by then.
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