United Selling EQMs in March

United emailed me the other day with an offer to boost Premier qualifying miles (PQMs) towards elite status.  I've dropped down to General Member given that I didn't do much business travel in 2016 and a lot of our personal travels were on award tickets.

My offer was for up to 15,000 PQMs for $1,575.  While that is pretty cheap compared to other offers I've received in the past, (especially late in the year) I'm not even close to a buyer.  If I was, I'd have instant Silver status with United and be well on my way to Gold.  I think I'll get pretty close to Gold (50,000 PQMs) this year given that I'm going to be north of 16,000 PQMs in Q1 and booked travel will get me over 25,000.

This is my first time receiving this offer so early in the year.  I know that United is trying to monetize absolutely everything but I'm not sure how many takers they would realistically have this early.  Even at these prices.